Punch Short de Punch

A new vitola has been added to the catalog of one of the oldest brands of Habanos!

Presented for the first time at the 21st Habano Festival, the Short de Punch was officially launched worldwide in Switzerland during an evening in which we had the chance to participate.

The event took place on Friday, July 12, 2019 at Hotel Storchen, in the heart of Zurich's Old Town. Immersed in the glamorous atmosphere of the 19th century, the time when the satirical magazine "Punch" flourished, we were among the first to enjoy Punch's new vitola, the Short de Punch!

This new cigar is the first with a 50 ring gauge to integrate the brand’s catalog. Indeed, Punch has been manufacturing cigars for a very long time, but so far the brand has never had a 50 ring gauge vitola in its regular production portfolio. The Short de Punch fits well in the new trend of "Short Smokes", vitolas that are more and more appreciated by aficionados as they offer a complex aromatic profile for a relatively short tasting time.

The vitola is a "Paraíso" (50 x 120 mm). It is placed between the Petit Robusto (50 x 102 mm) and the Robusto (50 x 124 mm). This vitola is also a first one for Habanos. Indeed, this format is currently not found in any other catalog of Habanos brands.

The Short de Punch will be presented in uncoated wooden boxes (called SBN for Semi Box Nature) of 10 cigars.

Like all Punch vitolas, the Short de Punch is made "Totalmente a Mano con Tripa Larga" with tobacco leaves from Vuelta Abajo.

About the brand:

Punch is a "pre-revolutionary" brand established around 1840. It is therefore one of the oldest brands of Habanos. Founded by a German named Stockmann, Punch was inspired by Mister Punch, a British puppeteer whose show "Punch and Judy" was very popular in England in the 19th century. Mister Punch also appears on the vista of Punch's "Semi Plain" boxes (SPB).

The brand quickly gained success, in particular on the UK market.

From its creation till 1930 Punch changed several owners, mainly because of the Wall Street Crash of 1929 in the United States that has not spared the brand. Punch was finally acquired by the company "Fernández & Palicio y Cía, S en C", already owning Hoyo de MonterreyBelinda and La Escepción. Following this acquisition, Punch's production was transferred to the factory where Hoyo de Monterrey cigars were made. This created a strong connection between the two brands. Even today, both brands are produced together in La Corona plant.

Ten years later, in 1940, Punch entered the register of manufacturers-exporters. It became then the fifth most popular brand in the world behind Montecristo, Partagás, Romeo y Julieta and H. Upmann, respectively.

After the Cuban Revolution the history of Punch could not boast any peculiar events except the withdrawal of many vitolas from its regular catalog. This was due to their similarity in terms of size. For example Nectares No.2, Royal Selection No.11 and Club Selection No.1 were all Grand Corona (46 x 143 mm).

Unlike other brands of Habanos, whose blends were softened in the mid-1990s, Punch has retained its aromatic identitynotes of wood and cedar with medium tobacco taste, all in an excellent balance. Another distinctive feature of these cigars is their ability to age. This linear aging process drives Punch further up from year to year.

All Punch vitolas are rolled "Totalmente a Mano con Tripa Larga" with a long filler made of tobacco leaves from the region of Vuelta Abajo.

PUNCH Short de Punch - Box of 10
Vitola: Paraíso (50 x 120 mm)

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2019-07-13 00:01